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Our Story



In February 2018, we started New Breed Meats and haven’t looked back. We are Samantha and Rochelle, New Breed’s fearless founders. When we’re not in the kitchen creating new plant-based products and recipes, we’re in the community sharing our passion for health and wellness.


We’re a New Breed of company dedicated to plants, people and the planet. Yes, we are earth friendly and committed to sustainability. But our primary focus is helping our communities improve their lives through healthier eating and education. To empower people to eat well and live better. That's why we created New Breed.

Plant-based. Community Powered.

We didn't set out to create a food company - but we do want to change lives. For 20 years we talked about nutrition, wellness classes and cooked for the community. Creating our own plant-based brand was the next natural step. So, we headed to the kitchen to create the best tasting plant-based meat on earth made from a unique blend of pea, brown rice and algae. It's full of protein and flavor. And it's not a compromise, but rather a delicious, nutritious choice.

Be Benevolent With Us

By choosing New Breed, you are choosing not only a new you, but a new world. Every purchase helps in our commitment to helping people make better choices through health education programs and nutrition enrichment workshops.

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Better Proteins for You and Your World